Wednesday, February 20, 2019

Advertising Industry Still Not Getting the Message

Because of intrusive advertising on websites, a tool called the “ad blocker” was invented. MANY ad blockers exist. It is a VERY popular tool which can make the internet somewhat TOLERABLE again (but only somewhat).

And then there’s this shit:


Intrusive begging to turn off ad blockers are the response to blocking intrusive advertising.

It’s not just that websites are begging us, and criticizing us, for daring to attempt to claw back some sense of control over our web experience. There is a cottage industry of web tools designed to be sold to and plugged into these websites to do this intrusive nagging (and you who market these tools: you’re a very special kind of scum; like the inventors of pyramid schemes, or high level Activision executives).

Look at that oh so cute artwork. Bored Panda sees itself being starved by the weird demon creature (your ad blocker; but really: YOU)  gobbling up their ... what? Food? No, their ad revenue. They’re telling you that you the user are a selfish, piggish monster, stealing from this poor, starving, cute, harmless, scrappy little website. Look at that piggy nose and that tiny panda unable to fend for itself...

That’s not how I’m reading it. I read it as this rude, obnoxious demon called “a paid surrogate for advertising” slobbing its way, unwelcome, into my web experience.

It would be one thing if Bored Panda had truly great, original, content. It doesn’t. Most of what is posted there is culled from existing stories around the web, re-spun with bad formatting and nary a proofread, and (weirdly) quite a lot of anti-vegan hit pieces. Seriously, what is their problem with vegans? Are vegans the last acceptable target for mockery when you’re struggling to be progressive and inclusive? Is it some kind of pressure-release valve for the bigotry they’re suppressing?

Dear websites living on advertising: This is your own goddamned fault. We’ve told you this before. We turn off our blockers and you literally serve up a steaming pile of malware ads.

Now, you’re even telling people off for wanting privacy.

Advertizing is on every goddamned surface and it’s never enough. Online stores who’s primary business is to SELL THEIR GOODS have third-party advertizing on their sites (Amazon, NewEgg, etc). Even subscription services are still serving up ads (are you enjoying paying to watch commercials on Hulu?).

Any revenue losses you’re seeing are YOUR OWN FUCKING FAULTS. Don’t point the finger at the people who’ve decided to rebel against you. If you want to make money selling online content, create a truly ad-free experience for subscribers only (instead of double dipping like most of you will do, “because capitalism”).

No, I will NOT turn off my ad blocker.

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